🤔 If you are a brand owner, why would you choose to purchase this power bank?
✅ Highly competitive prices, lowering the promotion threshold
🔹 Highlights: The functions of mainstream magnetic power banks on the market are fully covered, but the price is significantly lower.
🔹 Brand value: Effectively reduce the cost of large-scale brand promotion activities, such as e-commerce holiday promotions, bundled sales, etc.
Attract consumers with lower prices among similar competing products and achieve rapid market capture.
🔹 Data support: According to the Statista 2024 Electronic Product Price Sensitivity Report, nearly 70% of consumers give priority to price factors in their purchase decisions of entry-level products.
✅ Full coverage of functions to meet the mainstream needs of the market
🔹 Highlights: It has USB-A and USB-C interfaces, supports PD 20W fast charging and 15W wireless charging, and has the same functions as most mainstream magnetic power banks on the market.
🔹 Brand value: It can cover existing market needs without additional development of new functions, reducing brand R&D and verification costs.
Consumers do not need to choose products with higher-end or more expensive functions to meet the needs of cost-sensitive groups.
🔹 Data support: Gartner’s 2024 charging equipment market analysis points out that more than 80% of consumers’ functional requirements for entry-level magnetic power banks focus on a combination of conventional fast charging and wireless charging.
✅ Mature solutions bring stable quality and reduce risks
🔹 Highlights: Using the most mature battery and PCB solutions on the market, the quality of materials used is quite satisfactory and in line with industry standards.
🔹 Brand value: Reduce product defect rates and after-sales service costs, and improve the brand’s stable supply capability.
Adopt market-proven solutions to shorten the cycle from procurement to market launch and quickly meet channel needs.
🔹 Data support: According to the IDC 2024 Consumer Electronics Reliability Study, consumers’ primary concern for entry-level charging equipment is “safety of use and product stability”, accounting for 65%.
If you have any ideas, please feel free to discuss with me.
