📌In a perfect organization, the customer experience will live up to the marketing promise.
📌In reality, operational limitations can result in delivery that falls short of the desired standard.
📌Customer experience is important and you can control that. You need to educate your organizations about why it is so important.
📌Do not invest in communications ye until you have got the operational basics sorted in delivering consistently good products. In terms of long-term success for any brand, you have to deliver a least as good products or services as your competitors, otherwise, you can not survive.
